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Client: Candy Crush
Agency: King Games
Creative Director: Elisa Frediani
Producer: Katie Hill
Motion Designer: Nelson Kidza-Sousa
I had the pleasure of creating this series of visuals for Candy Crush.
Research has shown that the majority of Candy Crush players use the game as a form of relaxation, a chance to switch off from the outside world, and slow down. This visual was created to stop the doom scroll and remind you to do just that.
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