Creative Directior: Mark Werner
Senior Account Director: Alina Ghioca
3D Artist: Nelson Kidza-Sousa
Ready to see the humorous side of cigarette-making?
When FRUKT approached me, they wanted to create two videos for Winston's overseas markets that take a tongue-in-cheek approach to illustrating how easy it is to make your cigarettes.
The brief was relatively open, with the only requirement being that the videos needed to mimic and play with the trope of instructional videos.
As the lead on this project, I had my work cut out for me. From editing, to hand rig animation, to lighting and rendering - I did it all. But the result was worth it.
The finished videos were a success and received positive feedback from the clients and audience.
I am proud of the final product and I am confident that you will enjoy it as well.
I delved into an extensive R&D process to overcome the challenges and bring this project to fruition. Every moment spent on figuring out the issues was worth it in the end as we accomplished our goal and completed the project.