Agency: Elephant New York
Co-Production: Happy Finish & KODE
Post-Production: Absolute Post
Animation & Sound: Blind Pig
Creative Director: Ric Comline
CG Artist: Nelson Kidza-Sousa
Nuke Artist: Lucas Warren
Sound Design: Joe Worters
Concept Art / Storyboards: Christine Peters
Xfinity were thrilled to be partners of Team USA for the Tokyo 2020 Olympics. To give their audience an experience they'll never forget, they transported them right into the action through a multi-platform campaign that included posters, an AR experience, and five product films.
This film is one that I had the opportunity to work on. It features the rising star of sprinting, Noah Lyles and my goal was to make it feel like he was breaking through your smart TV app and into your world.
Teaming up with Blind Pig and their creative director Ric Comline, we experimented with a variety of ideas until we found the perfect way to make this happen. It was a challenging but incredibly exciting project and I'm beyond proud of the final result.
Similar to an Olympian, frequent practice leads to mastery.
