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OOH Installation

Five Luxe Dubai

Client: Five Luxe Hotels

Agency: Unit 9/Blind  Pig
Creative Director: Ric Comline
Tech Lead: Sean Cooper
Head of CG: Rebekah King-Britton
Concept Artists: Christine Peters, Robert Moreno, William Smith
Design & Animation:  Nelson Kidza-Sousa, Dom Lukosius, Lucia Quesada
Executive Producer: Thierry Levy
Senior Producer: Ana Hoxha
Production Assistant: Susie Joseph

Five Luxe Dubai needed a striking visual experience for their flagship 40-foot screen, set against the backdrop of their pool and entertainment space. Working with Blind Pig, I developed and created two films out of the eight that were delivered.
 

The first film captured the energy of Five Luxe’s nightlife, immersing viewers in the dynamic party scene that defines the hotel. The second, part of an "environment" series, took a more abstract approach. Inspired by James Turrell, I crafted a piece that visually represented the intangible “atmosphere” of the hotel—blending light, movement, and color to evoke the essence of its nightlife and overall experience.
 

Both films transformed the screen into a seamless extension of the hotel’s identity, creating an ever-shifting spectacle that enhanced the guest experience and cemented Five Luxe as a destination where entertainment meets luxury.

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