Pfizer | Asco Conference

Pfizer’s presence at the ASCO conference needed a striking visual centrepiece that would captivate attendees and draw them to their stand. Inspired by the work of Refik Anadol, I created a dynamic, data-driven motion piece that abstractly represents the chemical makeup of medicine.
 

Designed for a large-scale screen, the animation uses fluid, organic motion to evoke the complexity and innovation behind Pfizer’s treatments. The result was a mesmerizing visual experience, transforming scientific concepts into a living, breathing work of art that sparked curiosity and engagement on the conference floor.